Orchard Bakery

Orchard Bakery offers wholesome, freshly-baked goods. The recipes have been passed down through generations — those behind the counter welcome patrons as family members. The brand has been updated with modern influence, retaining its traditional essence.

AEO Design helped Orchard Bakery update its brand to give it a modern influence while retaining the traditional essence. AEO Design was able to make the brand feel more relevant and relatable. For the font selection, the headline is a slab font paired with a sans-serif. The thin and thick lines add character and capture the sense of culture. The body copy is a sans-serif for clear legibility and a contemporary look. The palette is simplistic and warm, contrasting colors like burnt yellow and slate. The goal was to bring new vitality and energy to this family-owned business, a treasured secret to the local community, and create an appealing look that expanded to other demographics and markets

SERVICES

Brand Strategy, Art Direction, Design, Packaging Copywriting, Digital Marketing